What You Have to Lose in 2021 Jan 02, 2021

Hi there,

Happy new year! We've made it to 2021. Now, it's time to get the ball rolling, because I'm here today to talk about what is at stake for this year in your school. 

What if I told you that your actions right now could cost you 10% in revenue this time next year and an increase in...

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3 Strategies for Success in 2021 Dec 10, 2020

Hey there, 

As we are in December heading into January, I have 3 strategies to set you up for success in 2021. I know these will help you get into the new year, but really, these are going to be applicable anytime! 

Here we go...

1. Be clear about who you are serving, and what your...

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Why Your Website Photos are Killing Your Enrollment! 😮☠️ Dec 01, 2020

Hi there!

I'm here today to discuss a huge issue I'm seeing right now that is killing your enrollment efforts! 

Let me start by asking you to do a quick exercise: look at another school's homepage photos right now. What do you see? What is your initial reaction?

Probably, what you're...

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3 Admissions Strategies That Work! Nov 10, 2020

Hello there, 

  • Are you in the midst of admissions and enrollment right now? 
  • Are you trying to get more families in your school? 
  • Are you figuring out how to hold open houses and other events virtually and in-person? 

If you're asking these questions right now, you've come to...

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5 Mistakes That are Killing Your Enrollment & Retention Efforts! Oct 19, 2020

Hi there! 

Spring 2021 is right around the corner, and NOW, more than ever, we need to be focused on enrollment and retention. 

So, today I have for you the top 5 mistakes that are killing all your efforts right now: 

1. You think you can do it ALL and are not ...

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How To Seed and Incentivize Oct 13, 2020

Hi everyone! 

Today I'm talking about an important marketing strategy called seeding. 

Seeding is marketing a product by weaving it in with stories, clients' results, successes, or other examples—it's a sales pitch that doesn't sound like a sales pitch. By the time...

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Beware of the Silent Ones Oct 12, 2020

Hey there, 

Today I want to talk about why you need to beware of the "silent ones." 

Have you ever been so dissatisfied with a product that instead of leaving feedback on why you had a negative experience or how they could have done better, you just stopped using the product or service?...

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Know Better, Do Better with Retention Oct 10, 2020

Hello there, 

Remember that saying, "know better, do better?" As we learn more, we begin to understand that we are not always doing things in the best way, and are actually making things harder than they need to be. 

How can we make things easier for ourselves? How can we do...

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How To Get Faculty on Board With Retention Oct 09, 2020

Hey there, 

Today I'm here to give you one simple tip on how to get faculty and staff on board with retention. 

Here's what I'm seeing at small schools—when the topic of retention comes up, everyone avoids responsibility. 

Instead, if we reframe retention as "relationship...

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How Optimism Hurts Your Private School's Enrollment Sep 20, 2020

Hi there, 

I'm really excited to chat with you about this topic. 

Are you waiting for things to get back to normal?

Do you think that you'll easily keep your public school families?

Are you feeling burnt out and just looking forward to fall 2021?

If this is you, then you're going to...

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Why Urgency Drives Admissions Action Sep 11, 2020

Hey there, 

I'm talking about admissions today. You might think, "oh, I don't need to worry about that now." But here's the thing...creating and refining your admissions and enrollment plan now is critical to you have a successful spring.

As you're putting together your enrollment plan,...

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What should you do with your school's wait pool (waitlist)? Sep 09, 2020

Hey there, 

Let's talk admissions, enrollment and...wait pools!

Due to the unusual situation with public schools and COVID-19, many private schools are seeing an influx in admissions inquiries.

But not all these schools have room for the applicants. And so they end up on a...

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