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Recorded Workshop: Annual Planning for Small Schools

As a longtime marketing, development, and admissions professional in independent schools, I’ve worked closely with schools to streamline their annual planning process. This workshop is designed to help small school leaders plan effectively for the year ahead, with a focus on admissions, marketing, and development.

Who Should Attend:

Small School Heads
Marketing, Development, and Admissions Professionals
Advancement Team Members

What You’ll Get:

💡 Targeted Planning Techniques: Learn how to run productive planning sessions for admissions, marketing, and development throughout the year and over the summer.
🛠️ Practical Resources: Leave with actionable tools and templates you can implement right away.
📼 Recording Access: Everyone who registers will receive the full workshop recording to watch at your convenience.
🗂️ Valuable Takeaways: Access all resources and insights shared during the live session, even if you can’t attend.

This is a must-attend session for small school advancement professionals looking to build a strong, strategic plan for the upcoming year!

Aubrey Bursch is the CEO of Easy School Marketing and the organizer of the Small School Leaders Conference, dedicated to helping small independent schools grow through strategic enrollment, retention, and marketing.

With 20+ years of experience and a deep passion for education, Aubrey provides high-impact strategies that drive school success.

Aubrey also fosters community through the Mindful School Marketing podcast, Small School Leaders, and Small School Solutions programs, empowering schools nationwide.

What People Are Saying:

Thanks Aubrey, I really enjoyed the webinar. Fast paced, informative and concrete. I will look to you as a resource in the future.

Cynthia

Thank you so much for the webinar and all of the great information you shared. I was so impressed I shared the recording with the rest of our marketing committee.

Jennifer

I highly recommend that you work with Aubrey and listen to her advice! She started working with us as a volunteer and parent at our school about five years ago. She very quickly assessed where we were and came up with a plan for how to improve both our admissions and development programs. She was very flexible with understanding how busy our staff is and amended plans where necessary so that we could still move forward without overwhelming our small team.

Natasha

We definitely benefited from Aubrey's expertise in our Marketing, Admissions, and Development work Because of Aubrey's guidance, we have experienced the highest number of inquiries in 5 years. She helped us identify what sets us apart from our competition and guided us in our messaging as well as with inexpensive but very effective touch points with prospective families. She also helped us focus on retention through wonderful storytelling and the use of surveys to truly understand what our families' expectations were.

Walden School