3 Admissions Funnels to Boost Enrollment (That Aren't Open Houses)

Nov 05, 2021

Hi there, 

It's admissions season 2022! How's it going? 

If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost enrollment. 

Let's dive in: 

1. Event funnels. This can be an annual event that is aligned with your mission and showcases your value proposition. (For example, if you're an arts-focused school, maybe it's a festival or a performance) This targets your ideal audience! 

2. Ongoing programs. These can look like 6-week programs that take place in spring and/or fall that again, align with your school. Maybe it's a study skills program or art classes. It helps for it to be an extended program so that these families have time to connect with you and your community. 

3. Camp or afterschool program funnels. These will really convert when the programs are tailored to your mission and include key pillars or components of your school. 

What funnels and admissions strategies do you use at your school?

I'd love to hear from you! Join us at our next Small School Leaders meetup for a place to share and connect with other small school administrators. 😉