Let's make marketing easy.

There's a better way to market your small school.
It just takes innovation and the right agency.

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What We Do

  • We build the foundations for your marketing and development strategy
  • We audit your school’s marketing and development programs
  • We optimize the systems you have in place to save you time and resources

Sound familiar? 

  • Are you spending your ad money and not seeing results?
  • Are you hyper-focused on posting 5x a week to social media but still not gaining traction?
  • Are you begging parents to come to your development events?
  • Does enrollment seem sporadic and unpredictable?
  • Do you wonder if your admissions funnel is converting at each stage?
  • Can you easily pull data on your events and see the ROI?

How We Help 

  • We save you time by helping you build your marketing and development foundations 
  • We save you money before you invest in expensive marketing tactics 
  • We meet your needs & resources so your school can thrive now and in the future!


"You need a solid foundation in order to build a great school."


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What is The Foundational Method? 

Have you ever wondered why you spend so much money on marketing and it's not going anywhere?


It's because you haven't built your marketing foundations.

“We definitely benefited from Aubrey's expertise in our Marketing, Admissions, and Development work. Because of Aubrey's guidance, we have experienced the highest number of inquiries in 5 years.”


Alison Tyler
Head of School
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Looking for ongoing support?

Our Strategic Consulting Packages are designed to create a catalytic effect, ramp up results, and solve the biggest challenges your school and team face in an intensive format.

However, some of our clients desire ongoing personalized support to execute marketing and development strategies. We also offer customized monthly support packages to meet the needs of each school.

Support ranges from helping schools develop enrollment funnels and email nurture sequences to providing copy for Annual Fund communications, and everything in between.

At ESM, we understand that each school is unique and requires a different level of support.

For those seeking ongoing support, we recommend a first step in our work together being one of our three Strategic Consulting packages so we can fully assess your needs and ensure we would be the right fit to work together on an ongoing basis.

After completing a Half-Day or VIP Strategic Consulting Package, we will have a clearer idea of what level of continued support, if any, would best meet the needs of your school. Then, we'll design a custom package that best suits your needs moving forward. 

Strategic Consulting Packages
Leadership & Advancement Support
Market Research & Attrition Studies
Fractional Marketing & Development Director
Small School Solutions Professional Development
"Aubrey has a great depth of knowledge and insight into school marketing, especially for small independent schools like ours. She brings a ton of energy and enthusiasm to every project, big or small, and truly wants to help small schools be sustainable and use their time wisely."  
Matt Thornton
Director of Admissions
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