Join our Small School Leaders Power Hour Meetup Dec 9 @ 12pm EST
About Blog Contact Us Resources Get free marketing resources Login

Marketing Made Easy

Tips, tricks, and strategies that help small schools attract and retain families!

6 Reasons Families Leave Schools

Dec 08, 2021
 

Hi there!

Today I'll be sharing with you 6 Reasons why families leave schools. This knowledge is critical because you want to retain the families that you have, the families that you love, because it saves you time, money, energy, everything  - and creates a community that is really supportive.

  1. There is a disconnection between the product that they were sold through the admissions process and their experience as a parent. 
  2.  They don't see the value and yes, you would think...
Continue Reading...

3 Ways to Showcase Your School's Value to Your Admissions List

Dec 07, 2021
 

Hi there!

Struggling to engage your admissions list? I have 3 key tips on how to win over the families considering enrolling in your school with strategies that showcase your special value proposition.

  1.  Your admissions list should be included in all your soft touch emails to families. What do I mean by soft touch? I'm talking about your holiday emails, your gratitude emails. It is a “soft touch” of what's happening in the school or highlighting something really cool.
  2.  ...
Continue Reading...

☃️ 5 Ways to Showcase Your Value Proposition This Season

Nov 15, 2021
 

Hi friends! 

This November, December, and January is the ultimate time to showcase your value proposition! 

Yes, that's right, we're in gratitude season. Some of these strategies may seem like a given, but it's so easy to let many of these easy practices fall off your plate. 

Instead, I encourage you to be mindful of the ways you not only show your appreciation for your parents, students, and staff, but how you showcase those magic moments happening at your school right now.

...

Continue Reading...

3 Website Mistakes That Impact Admissions

Nov 08, 2021
 

Hi there, 

Are you making any of these easily avoidable mistakes on your school's website? Let's find out.

Many of the key mistakes that I see are fairly basic, but can truly make or break a prospective parent's experience of your school. 

Remember, many times, your website is the first impression parents are making of your school. ‍ Make it a good one!

1. You're not clearly including who you serve, where you're located, and what you offer. This info should be one of...

Continue Reading...

3 Admissions Funnels to Boost Enrollment (That Aren't Open Houses)

Nov 05, 2021
 

Hi there, 

It's admissions season 2022! How's it going? 

If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost enrollment. 

Let's dive in: 

1. Event funnels. This can be an annual event that is aligned with your mission and showcases your value proposition. (For example, if you're an arts-focused school,...

Continue Reading...

New Family Retention for the End of the Year

Oct 29, 2021
 

Hi there! 

Are you working on new family retention right now? Today I have a few tips that I urge you to implement now if you aren't already. 

1. Do a new parent survey. This gives parents an outlet to express their feedback, especially if it's anonymous. 

2. Parent/teacher conferences. This is an opportunity to get feedback from your teachers about how your new families are adapting and which families may need extra attention. 

3. Head of school & administration phone...

Continue Reading...

Is Your Fundraising Hurting Your Parent Experience?

Oct 28, 2021
 

Hi friends! 

Today we have a much-needed topic for you: fundraising.

I've been talking A LOT about this recently, not only because it's the start of annual giving, but because the way you approach your asks year-round will truly affect your parents' perception of your school, their overall experience, and ultimately, your retention. 

Let's dive into some common fundraising tactics that I promise are not serving you OR your families, especially in small and independent...

Continue Reading...

7 Surveys Every School Needs to Use

Oct 25, 2021
 

Hey there, 

Surveys are a hot topic right now! Why? Through annual surveys, you can benchmark data, figure out what's working, and what needs to improve. Here are 7 key surveys you should be using at your school: 

1. New-family survey. This helps your school better understand the new family experience and the admissions process through the eyes of a family. 

2. End of the year/all-school survey. This is a must-have survey! It allows you to benchmark important data from...

Continue Reading...

👩‍🎓 Internal Marketing of Your Middle/High School

Oct 15, 2021
 

Hey there, 

Internal marketing = marketing gold. How does this apply to your school right now? 

If you have a middle or high school program (or whatever your next level is), you always want to be actively educating parents on that program AND overcoming their objections. 

This doesn't just happen the year before. By starting this process earlier, you're more likely to have a higher retention rate. 

Also, parents are not the only decision-makers in this process as...

Continue Reading...

What is the 4-1 Rule?

Oct 11, 2021
 

Hi friends! 

As many schools are just starting their annual giving this month, I have a quick tip for your social media when it comes to marketing and fundraising this season. 

First, how much are you making those asks? When you look at your social media feeds, are there too many posts in a row about your annual fund? 

So as you post this season, remember this rule: 

For every post where you ask for something, surround it with at least 4 posts where you're...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.