As someone who wears the dual hats of a marketer for independent schools and a mom of two children in independent schools, I have a unique perspective on the challenges and opportunities that come with school admissions, retention, and marketing.
My son is currently at a K-12 private school, and...
As independent and private school marketing and enrollment professionals, our time is scarce, yet the expectation to remain informed about the latest trends and to foster personal and professional growth persists. Factor in parental responsibilities and the demanding nature of our jobs, which...
Choosing the right school for your child is one of the most significant decisions a family can make. It's a choice that involves both emotional and financial investment, often leading to a thorough evaluation of various options available. For independent or private schools, understanding and...
I recently had the pleasure of presenting to MinnDEPENDENT on "Understanding the Impact: Social Media Marketing for Private Schools" with Andrea Gribble of #SocialSchool4EDU, and I wanted to share one of the key insights from our discussion.
Attracting prospective families and filling...
Every year, re-enrollment becomes a hot topic that surfaces in discussions during our Small School Leader meet-ups, client conversations, and school campus visits. It's that pivotal time when schools navigate the crucial task of identifying families who plan to continue their journey with the...
In the digital age, video has become an essential tool for independent schools to effectively connect with their community. In-house video production, even on a low budget, can significantly contribute to marketing efforts and support retention strategies. Having logged thousands of hours...
In the ever-evolving world of digital communication, social media platforms play a pivotal role in connecting schools with their community. Among these, LinkedIn stands out as a powerful tool for independent and private schools seeking to engage alumni, attract prospective donors and families,...
In my almost two-decade-long journey working closely with schools, I've been intricately involved in navigating the challenges of re-enrollment periods. The privilege of collaborating with Heads of School and admissions teams has granted me insights into the complex web of dynamics during this...
Let's face it – as school leaders, your schedules are packed tighter than a library on exam week. But amidst the chaos, one thing remains crucial: keeping up with your professional development.
The landscape of independent school marketing, development, and enrollment management is...
In my two decades of experience working closely with school leaders, I've observed that paper planners continue to hold significant relevance in the professional lives of educators. Despite the prevalence of technology, I've noticed a common trend at conferences – many attendees prefer...
I’m diving into one of my favorite topics: school camp promotions and strategies. You might be wondering why I'm delving into school camps – well, in the world of marketing, it's all interconnected! Selling your school's programs includes selling your summer camps too. Crafting a...
In our work with numerous small schools, one common issue we encounter is the absence of a robust stewardship plan for donors. This often results in inconsistent expressions of gratitude and donors feeling underappreciated. One of the most gratifying tasks for us is helping these schools...
