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Marketing Made Easy

Tips, tricks and strategies that help small schools attract and retain families!

Successful Open House & Admissions Ideas

Jun 18, 2021

Hi friends, 

In our last Small School Leaders meetup, we talked about open houses and our small school professionals shared a ton of great ideas on how they're planning open houses and strategizing for admissions this year.

Some schools are keeping their open houses virtual, as they saw high attendance from their virtual events last fall to accommodate parents' busy schedules. 

Other schools are offering a combination of smaller in-person tours and virtual open houses. 


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How to Use FAQs to Overcome Objections

Jun 17, 2021

Hey there!

It's summer!   It's also your golden opportunity to work on your admissions, specifically—FAQs. 

Frequently asked questions are so important! By having them laid on your website, in videos, or even on social media, you're prepared to overcome any objections parents have. What I'm talking about are the questions parents ask during admissions tours and in interviews. 

You should be writing down all these questions because they're marketing gold. You're seeing...

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How To Keep New Families at Your School

Jun 16, 2021

Hey there, 

Did you have an influx in enrollment last year? Are you wondering how you are going to keep all these new families? 

If so, this is the video for you! Even if you didn't see an increase in enrollment, these strategies will still help with your retention efforts. 

Currently, an important conversation that is. happening on both an administrative and board level is how schools are allocating the funds to best support new and returning students. 

One key...

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4 Effective Communications for Retention

Jun 15, 2021

Hey there,

Welcome to summer! It's time for vacations, relaxation, warm weather, AND communications!  

Don't let your communications fall short this summer, because this is the ideal time to be communicating with new & returning families.

This summer is especially important, because after a year and a half of COVID, families are looking for those beloved traditions, community, and that traditional independent school experience. 

So today I have 4 effective types of...

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Why Summer Camp Should Be in Your Enrollment Funnel

Jun 14, 2021

Hi there, 

Today we're talking about the importance of summer camp    and why it needs to be a part of your enrollment funnel if it's not already. Here are two major reasons to be including those families in your that long-term funnel: 

1. Your summer camp program aligns with your mission and your education, so you're attracting families who are more likely to be mission-aligned with your school as well. 

2. Summer camp families are engaged on your campus...

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3 Admissions Tips from Small School Leaders

Jun 11, 2021

Hi friends!

Today I'm sharing some admissions & retention strategies to keep families at your school! These came from our most recent Small School Leaders meetup, where we heard some inspiring tips that you can use at your school. 

1. Shift the mindset. This means showcasing from the beginning the student enters your school that this is a long-term investment rather than year to year. This can be done by highlighting the graduation year, i.e. "Welcome to the Class of...

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Retention Tips For Success

Jun 03, 2021

Hey there, 

Today, I have some great retention tips for you to start on NOW and into the summer. By implementing these now, you will set your school up for success in the fall. This is especially important for all of the new families who haven't yet seen what a "normal" school year looks like at your school. 

So, the most important tip is to start the onboarding process for new families, and even a re-entry process for returning families. This means communicating regularly,...

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How to Put on an Incredible Virtual Event w/Kira Dickson & Christine Hickey

May 20, 2021

Hey there, 

Today I'm joined by two of my favorite small school leaders, Kira Dickson & Christine Hickey from St.Martin's-in-the-Field Episcopal School. Kira is the Director of Admissions & Athletics and Christine is the Director of Development & Marketing. 

They were kind enough to share their process in putting on some amazing virtual events at their school, as well as their strategies and insights moving forward into the 2021-22 school year. 

While we're...

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Creating Compelling School Videos with Joe Monzo

May 12, 2021

Today I'm thrilled to be joined by Joe Monzo, founder of Monzo Media Productions. As a product of independent schools himself, Joe is passionate about working with independent schools and showcasing schools' stories through video. 

Joe answers all your video-related questions, including how to leverage video to attract & retain families, what goes into creating compelling content, and his insights into the future of video in schools, post-COVID. 

You can connect with...

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Building a Stronger School Community w/Jamie Giblett

Apr 28, 2021

Hey there! 

Today I'm thrilled to be joined by Jamie Giblett of Digistorm, a software company that specializes in the K-12 education industry, to chat about current trends in technology and how school apps & platforms can build stronger school communities.

As we transition out the pandemic, many schools are in a hybrid remote/in-person state finding the most effective ways to keep their communities engaged.

How do we build even stronger communities during this...

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