Hi there!
When it comes to retention, communication is key. When you're communicating, what you're communicating, how often, and which channels you're using to communicate to families are all important details.
These are some communication mistakes I see in schools, (and being a parent myself I can understand how frustrating some of these can be!)
📚You're not connecting your parents to their child's everyday experience (i.e., your value proposition!)
📧 Your emails to parents are not succinct, either they're getting too many emails or they're not consistent enough
📆 You're not giving parents enough information on events and school traditions
What do your retention efforts look like at your school? I'd love to hear from you.
If you're looking for a place to connect and share strategies with other small school administrators, join our monthly Small School Leaders meetup!
Aubrey
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