Are you making any of these easily avoidable mistakes on your school's website? 🤔Let's find out.
Many of the key mistakes that I see are fairly basic, but can truly make or break a prospective parent's experience of your school.
Remember, many times, your website is the first impression parents are making of your school. 👩💻 Make it a good one!
1. You're not clearly including who you serve, where you're located, and what you offer. This info should be one of the first things parents see. Put it on the homepage!
2. Your admission process is not outlined on the page. Admissions processes and applications are different for every school, so don't assume parents know what to do without detailing the instructions.
3. You don't have a CTA on your homepage. What is the next step? Every page should have very visible buttons with actions to take.
Is your website ready for an update? We're here to help. Learn more about our brand visibility audits here!