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4 Ways Private School Admissions Has Changed


Hey there, 

I'm thrilled to be here with you today to chat about the admissions role and what that's looking like right now. 

So, let's revisit the scene. We've got COVID-19 out there, economic issues, and schools not knowing what's happening in the fall. 

In-person visits, tours, and open houses have come to a halt. Admissions professionals are dabbling in virtual variations on these traditional enrollment funnel offerings.

Yet, no one is really talking about how this role has changed beyond the virtual piece. And that's what I'm doing here today. 

First, our admissions professionals are amazing. They're going above and beyond to serve our schools. A big shout out to all of you! 

Second, as the situation changes, so do our roles.

And for the admissions professional this is going to continue to happen because it's unlikely that (if we look at past disruptions) we will never go back to the "normal" we remember. 

So it's up to us to foresee what's needed and adapt to the situation. For admissions professionals this is going to mean the following things:

1. Embracing the role of the marketer (even more)

2. Going to your customers, not waiting for them to come to you

3. Creating value and rethinking your funnels to better serve parents NOW

4. Learning the fine art of selling (yes, I know no one likes to talk about this but this is one of the keys to success)

I dive deep into these topics in my video. Check it out to learn more and be better prepared as we roll into fall! 

Tell me what you think. Shoot me an email at [email protected] and let me know your ideas and thoughts. I love to hear from you!

All my best, 


Aubrey Bursch, Founder, Easy School Marketing

P.S. Let's connect on LinkedIn


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