5 Copywriting Mistakes Independent Schools Make That Hurt Communication & Connection

Hey there, 

Today we're discussing the 5 biggest copywriting mistakes you are making that are hurting your school. 

Communication is extremely important, especially now during COVID-19, so let's dive in! 

Here's the cheat sheet for what you SHOULD be doing: 

1. Act like you are writing to one single person 

2. Use a CRM

3. Make it short, readable (and skimmable!), use bullet points

4. Use accessible, easy to read language

5. Understand what drives parents/what their objections are, and write to those! 

Thanks for watching, I hope this was helpful! 

What do you do to make your communications easier?