Today we're discussing the 5 biggest copywriting mistakes you are making that are hurting your school.
Communication is extremely important, especially now during COVID-19, so let's dive in!
Here's the cheat sheet for what you SHOULD be doing:
1. Act like you are writing to one single person
2. Use a CRM
3. Make it short, readable (and skimmable!), use bullet points
4. Use accessible, easy to read language
5. Understand what drives parents/what their objections are, and write to those!
Thanks for watching, I hope this was helpful!
What do you do to make your communications easier?