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Buyer's Remorse in Independent Schools

 

Hi there, 

Today we are talking about buyer's remorse.

Buyer's remorse is real. As a school, you may think this doesn't apply to you because your parents aren't exactly buyers.

However, your school IS a product, and your parents ARE buyers. Especially for 2021, we need to be thinking strategically and be aware of anything that can go wrong in regards to retention. 

So, what does buyer's remorse look like in schools?

It can start the moment the parents sign the contract. They immediately begin thinking, 

Am I paying too much? 

Will this be worth it? 

Will I get what I expect from this school? 

Sometimes, these negative thoughts can even be a self-fulfilling prophecy, as the parent then starts to seek out flaws in the system. 

How can we remedy buyer's remorse? 

What we need to do is reaffirm the parent's decision from the moment they sign and every step of the way throughout the school year. They need to know that they made the right decision. 

I hope you can use this strategy, please let me know the ways you're reaffirming those decisions! 

Also, please check out our new Virtual Monthly "Power Hour" Meet-ups for Small School Leaders, and sign-up here! 

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