Dear friend,
Here's some tips for what you need to remember when creating communications for parents.
What I'm seeing a lot of schools do is focus on the academic support or distanced learning programs that students need. So many schools are having to create these from scratch and the amount of energy required to implement them is huge.
But along the way, we've forgotten some major things about communications: they have to serve our families where they are TODAY, in this crisis.
So if parents are now at home working while trying to teach school, we have to provide resources that help them do that. If parents are losing their jobs and worried about tuition, we have to speak to that. Wherever our community is, we have to create transparent and supportive content
Right now, parents have never had this experience with children. Think about it...in the world we live in it's usually a lot of go-go-go with families working a lot and children busy with baseball, soccer, and ballet.
While of course we all want this quality family time, going from a super-scheduled existence to 100% time together while still trying to work and school your children presents a whole list of challenges.
This is an opportunity for schools to speak about these issues and support parents through them. For example:
These are just a few topics to think about while creating content during this time of crisis. Remember: serve your families where they are. Listen to their challenges and then address and support them!
Check out more tips in this video.
I'm here for you.
Aubrey
Aubrey Bursch, Founder, Easy School Marketing
P.S. I'm here for small independent schools during this challenging time. I want to support you! Schedule a free strategy session with me to discuss strategies to help your school during the coronavirus health crisis.
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