How to Be Strategic with Your Next Marketing Hire

Aug 27, 2021

Hi friends, 

Are you getting ready to hire for a new marketing position at your school? If so, this is for you! 

I've seen a lot of small and independent schools posting their job descriptions and responsibilities for marketing positions. If you're currently in this process, I want to urge you to really think both strategically and holistically. 

What do I mean by this? Marketing's role at your school is becoming increasingly important and holistic as it is involved in so many different aspects of your school, from fundraising, relationship building, to advancement, development, and communication.

So, when you're searching to fill a marketing position, one way to be strategic and think towards the future is to look for someone who not only has that marketing experience, but also fundraising, communication, admissions, and really can be the overseer in these areas. 

As schools gravitate towards this holistic, non-siloed approach when it comes to different departments, it's so important to think outside the box and develop that structure of your schools' teams that is best for your school. 

Do you need extra support at your school? Find out how we can help!