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How to Create a High-Touch Customer Experience


Hi there!

In the age of digital marketing and automation, it's easy to lose a few key factors in school marketing, one of which is a high-touch customer experience.

Don't get me wrong—I'm all about automation and the power of technology, but there is something so special about a handwritten note! 💌

However, there are so many ways we can still be using automation and technology to strategically create that high-touch experience. 

One of the ways to do this with your prospective families is to make personalized Loom or Vidyard videos, or getting on the phone with them. 

I really encourage you to get creative with this! A formal, impersonal-sounding email just isn't going to cut it sometimes.

What are some ways that you make your prospective families feel that connection to your school from the get-go? 

I'd love to hear from you! 

Also, if you're looking for a place to connect with other small school admins, our monthly Small School Leaders group is the meetup for you!



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