In the age of digital marketing and automation, it's easy to lose a few key factors in school marketing, one of which is a high-touch customer experience.
Don't get me wrong—I'm all about automation and the power of technology, but there is something so special about a handwritten note! 💌
However, there are so many ways we can still be using automation and technology to strategically create that high-touch experience.
I really encourage you to get creative with this! A formal, impersonal-sounding email just isn't going to cut it sometimes.
What are some ways that you make your prospective families feel that connection to your school from the get-go?
I'd love to hear from you!
Also, if you're looking for a place to connect with other small school admins, our monthly Small School Leaders group is the meetup for you!