How to Get Parents to Review Your School

Jun 17, 2023

🧐 According to survey results, 65% of prospective families said reviews and testimonials from other parents influenced their decision to attend a particular school. 
Yet many schools haven’t made reviews a priority or don’t know how to secure reviews from parents. 🤔 If this is you, I think you will find this concise list very helpful.

We all know that disgruntled parents are quick to give a negative review but your happy customers (of which I'm sure there are many) don't experience the need to put this at the top of their to-do list. So how do we get our busy parents to take the time to review our school? Here is our road-tested

✅ Make a list of parents you know value your school, preferably a few families from each grade
✅ Map out which families you will ask, when you will ask them, and which platforms you will ask them to give a review on.
✅ Make the ask personal - include something you notice about their child, “I loved seeing Billy in the spring musical.” Bonus: if you can include a photo.
✅ Ask for an "honest review" and include links to the site or sites you want to have reviews appear (limit to two to make it doable and not overwhelming).
✅ Include a sample testimonial so parents can more easily understand what you are looking for.
✅ Give a deadline, and not too far out as time invites procrastination.
✅ Follow up 48 hours before your deadline with a reminder, "Hi, checking in to see if you had a chance to do this for us..."

This is easy to schedule on your calendar so that you’re constantly gathering reviews throughout the year.

I hope you found this helpful. If you're interested in brainstorming with other small school Heads, Admissions, and Marketing leaders then you need to join us for our next FREE Small School Leaders Monthly Power Hour session! It is an easy way to connect with other small school professionals from across the country! 😀
Put us on your calendar TODAY 👉