How to Use FAQs to Overcome Objections

Jun 17, 2021

Hey there!

It's summer! ☀️  It's also your golden opportunity to work on your admissions, specifically—FAQs. 

Frequently asked questions are so important! By having them laid on your website, in videos, or even on social media, you're prepared to overcome any objections parents have. What I'm talking about are the questions parents ask during admissions tours and in interviews. 

You should be writing down all these questions because they're marketing gold. You're seeing into the minds of prospective families and you're addressing their concerns before they even ask them. 

So, set yourself up for success this year by working on your FAQs now!

Want more admissions, retention, and marketing strategy ideas? Join our Small School Leaders meetup this summer in your downtime for some professional development! I'd love to see you there.