I meet with lots of Heads of School and administrators and I'm sometimes very surprised by their view of marketing. 🤔
Some schools think marketing is about digital ads, email sequences, brand awareness, communications, SEO, and social media. 📩 📨 📥 ⌨️ 🖥️
Yes, marketing is all of those things. But it's also so much more.
Marketing is woven into the fabric of your school. 🧸 It's part of every communication, conversation, and connection.
Internal marketing has the power to increase retention and keep the families you love. 😍 External marketing, when executed well, can help families find you and understand your value. ✅
Marketing can't and shouldn't be confined to a box. 📦 It's one of the most powerful tools a school can use to build community, increase enrollment and retention, and keep the school moving forward.
As schools look to the future, 🌐 holistic marketing —the acknowledgment that marketing is part of every department and the school as a whole—needs to be a priority. 👏 😎
Holistic marketing is what will help schools survive and thrive. What are you doing to ensure holistic marketing is alive and well at your school?
Are you in need of extra marketing strategy & development support, retention & enrollment help, or just someone to see the big picture and evaluate what you're lacking right now? If this sounds like you, we are here to help. Click here to learn more and see if it's a good fit!