Join our Small School Leaders Power Hour Meetup on December 8th @ 12PM EST
About Blog Contact Us Resources Get free marketing resources Login

October: Keep the Families You Love Month

🤔 If I could come up with a catchy way to smush Retention + October together (Retentober? Octention?) I would. 😜 But nothing magical came to me. 🤷 

Although retention should be a year-round effort, I feel like the official hard-core kick-off should be in October. 🎃 If school started in late August/early September then parents have been in school for 4–6 weeks. The newness has worn off a bit...and we, as busy school leaders, may have gotten a little lax in our phone calls/outreach to families ☎️ ✉️ (probably putting out other fires 🔥 🚒 and dealing with piles of to-dos📚 ).

So let's review Four Key Retention Principles and ask..."How we can apply them this month?"

1) Connection to a Child's Experience (How are you connecting parents with their child's social, emotional, and academic experience?).

2) Connection to the Teacher (How are we building the getting-to-know, and trust factor between parents and teachers?).

3) Connection to the Classroom (How are we showcasing the joy of learning and all the cool lessons and moments that happen in the classroom?).

4. Connection to Peers (How are we building peer-parent connections in the same grade/class?).

These principles are effective at retaining families, especially in K–8 independent schools. 😍 and if you're looking for some ideas on ways to reconnect with families, this short video I did with Pamela Wray has some good ideas. 

Tell me, what are you doing this month to keep the families you love? 😎 

Email me @ [email protected], connect with me on LinkedIn, or join me at our next Small School Leaders Meetup!

Are you looking for a like-minded community where you can get support for dealing with all things small school? 🤔 Come to our next free Small School Leaders monthly meet-up and hear about what other schools are doing!  Ask any questions you may be having, or share the wins that you have enjoyed. 🙌 

Add us to your calendar TODAY 👉 

#privateschool #schoolmarketing #easyschoolmarketing #smallschools #independentschools #professionaldevelopment #community #support


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.