October: Keep the Families You Love Month

🤔 If I could come up with a catchy way to smush Retention + October together (Retentober? Octention?) I would. 😜 But nothing magical came to me. 🤷 ‍

Although retention should be a year-round effort, I feel like the official hard-core kick-off should be in October. 🎃 If school started in late August/early September then parents have been in school for 4–6 weeks. The newness has worn off a bit...and we, as busy school leaders, may have gotten a little lax in our phone calls/outreach to families ☎️ ✉️ (probably putting out other fires 🔥 🚒 and dealing with piles of to-dos📚 ).

So let's review Four Key Retention Principles and ask..."How we can apply them this month?"

✅ 1) Connection to a Child's Experience (How are you connecting parents with their child's social, emotional, and academic experience?).

✅ 2) Connection to the Teacher (How are we building the getting-to-know, and trust factor between parents and teachers?).

✅ 3) Connection to the Classroom (How are we showcasing the joy of learning and all the cool lessons and moments that happen in the classroom?).

✅ 4. Connection to Peers (How are we building peer-parent connections in the same grade/class?).

These principles are effective at retaining families, especially in K–8 independent schools. 😍 and if you're looking for some ideas on ways to reconnect with families, this short video I did with Pamela Wray has some good ideas. 

Tell me, what are you doing this month to keep the families you love? 😎 

Email me @ [email protected], connect with me on LinkedIn www.linkedin.com/in/aubreybursch/, or join me at our next Small School Leaders Meetup!

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