Now is your time! Students + Revenue = Help for small schools this Fall

Jul 17, 2020

Hey there, 

This is so worth watching. Especially if you're in need of revenue or wondering how you're going to make it another year. 

I'm writing this in the midst of a very unique time for Independent Schools. Many public schools are announcing their Fall 2020 plans. And those plans include distance learning or very limited time on campus.  

And some public school parents are unhappy with the options. That leaves them looking for alternatives like homeschooling, nannies, or...independent schools! 

So, I've been working with schools to appeal to families seeking an in-person learning experience or a more personalized distance learning one (depending on what state/county you're in!). And so the phone (or Acuity scheduler) is ringing off the hook!

Perhaps you're wondering why you'd want to accept a public school family into your school, especially if they may only stay for a year. Well, many small schools have taken hits to their budget and need the income to make it through the next year. 

And then there's always that whole psychological principle that people don't want to give up what they have (meaning some families may love private school so much they'll want to stay!). ​You've probably seen this when you go to cancel a trial membership (it's that feeling of FOMO). 

So, this is a tremendous opportunity for small schools. If you're thinking, "Aubrey, my school doesn't have room for more students" then I want you to start thinking outside the box.

Can you offer weekend programs for public school families to drop off their children? Or can you offer after school programs that help tutor public school students? 

There are a million ways for you to create a product that serves this population (which means increased revenue and potential enrollment for your school!). 

So, check out my video here for more tips (and a great example of what I saw a school do recently). 

I want to hear from you. Email me at [email protected] and let me know what you think. 

Cheering you on every step of the way!


P.S. Join me on July 29 at 10am EST for Optimizing Your Online Presence: 5 Strategies to Improve Your Online Presence & Increase Enrollment! It's a free event hosted by Association of Independent Maryland & DC Schools. Hope to see you there!

P.P.S. And back by popular demand, Tara Claeys from Design TLC and I are doing another Enrollment Funnel Bootcamp webinar on July 30 at 11am EST(super fun and free!). Register today if you missed our first one (or want to join the party again!).