How do Private Schools Show Value Proposition for Early Childhood Programs?

Jun 13, 2020

Hey there,

I'm here today to talk with you about the challenges that are currently facing our preschool, early childhood, and toddler programs in independent schools.

Let's think about the scene right now. Well, you have COVID-19 and "up in the air" fall plans.

What happened with small children during COVID-19? Parents were having to implement distance learning from home while also trying to balance work and other life uncertainties.

This was, of course, a challenge because it required parents to pretty much be right next to the toddler. Most of them gave up or became very frustrated. 

Why is this important? Because many of our schools have these preschool and toddler programs and they usually are a funnel into other programs like grade school.

And what schools are finding is that there's a huge value proposition component "issue" with these early childhood programs.

In most situations, parents were using these programs as childcare. They were dropping off their kids and heading to work or doing other things while their children were at the school.

That disappeared with distance learning. And I think we can all agree that distance learning is not ideal for three-year-olds. I have seen this in action!

So how do you, as a school, keep these people as your customers? How do you serve them and how do you talk to prospective parents about these programs?

That's what I'm chatting with you about today. Watch the video to learn more! 

Enjoy your day!


Aubrey Bursch, Founder of Easy School Marketing

P.S. Connect with me on LinkedIn.