Are you a part of a small school marketing team? These are some of the most common mistakes I see that are costing you time and money!
1. You're copying the big schools. They have different resources and a different community! What works for one school may not work for another.
2. You haven't built your marketing foundations. Look at what you already have and optimize it, rather than going for the fancy, expensive marketing strategies right away.
3. You're striving for perfection. Let's face it, as a small school, you don't always have the resources to make an A+ product. Embrace that B- result knowing that it's getting the job done and you're doing your absolute best with what you have.
4. You're jumping on marketing trends. Unless you've done the market research to back up why you're jumping on that next big trend, chances are, it's a waste of your time and resources. Don't fall for shiny object syndrome!
What challenges are you facing in your marketing efforts? We are here to help! Schedule a call with us today. 😉
As always, I'm cheering you!