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Surprise & Delight 😊

🤓 “The process of exceeding a customer's expectations to create a positive customer experience with your product or brand to improve loyalty.” - Hubspot

🎉 “Surprise and Delight” is actually a psychological principle. It’s human nature to want to reciprocate when someone does something nice and unexpected. This can work in your favor.

😊 When we are pleasantly surprised by something we actually experience the emotion of delight. And an emotional response to an experience makes it memorable. 💖 = 😃 By using the “Surprise and Delight” method, you’re working to create memorable experiences for your current and prospective families. 👏

You’ve probably experienced this with an unexpected gift from a loved one or a surprise from your partner.

👩‍👧‍👦 This principle should be used not only for the family but for the student as well. From handwritten notes and photo cards to unexpected gifts and experiences, you’re creating those memorable moments and cementing a family’s loyalty to your school. 💖 🏫

I know a school that surprised families with a photo book of their child’s first semester at school. Another school mailed monthly photo cards of the child experiencing lessons and participating in class. How do you think parents felt upon receiving these warm and emotionally-charged soft touches? 🤔 😍 🙌

For more ideas about connecting your school's families join our next Free Monthly Small School Leaders Meetup! We are celebrating our 2-year Anniversary 🙌 so it's going to be extra special!

Join us on Thursday, October 6th @ 12PM EST we're inviting you, your team, and a colleague of your choice to join us in celebrating our Small School Leaders Anniversary! 🎉 🤩

During this FREE event, there will be:

✅ Breakout rooms for development, enrollment, and marketing so you can dive into the unique challenges your small school teams face

✅ Prizes - just for showing up!

✅ Great conversation and support!

Add us to your calendar TODAY 👉 www.easyschoolmarketing.com/leaders

#privateschool #schoolmarketing #easyschoolmarketing #smallschools #independentschools #professionaldevelopment #community #support #retention #marketing #development #admissions

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