✨ Hi there,
💬 Words are incredibly powerful! One of our Small School Leaders brought up this very interesting topic, sharing how they're changing their terminology around "discounts" to align more with their mission and create a more positive experience for people engaging with the discounts.
Instead of using the word "discount", they said "grant" which reframed discounts offered by the school in an entirely different light 💡
The word "discount" can have some negative connotation surrounding it, oftentimes being perceived with lesser value. This is why it's so important to be mindful of the terminology we use, to continue to make sure that your school's value remains intact with the words you say 🏫✨
✨ Interested in being part of our Small School Leaders community? Click here to sign up, I look forward to seeing you there!