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What is the 4-1 Rule?


Hi friends! 

As many schools are just starting their annual giving this month, I have a quick tip for your social media when it comes to marketing and fundraising this season. 

First, how much are you making those asks? When you look at your social media feeds, are there too many posts in a row about your annual fund? 

So as you post this season, remember this rule: 

For every post where you ask for something, surround it with at least 4 posts where you're offering value. These are the posts where you're showcasing your school's story. 

This tip not only applies to fundraising asks, but year-round asks including volunteers, attending an open house, or anything else. 

What social media strategies are you using at your school this year? I'd love to hear from you! 

Connect me with me on LinkedIn!



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