What Tools Should I Use to Survey School Families?

Apr 22, 2023

When thinking about survey tools, there are 3 questions you should be asking. What budget am I working with, how often am I using it, and what is my staff's ability to utilize this tool? Let's talk.

It's all about resources.

  • If you only do one or two surveys a year, investing in an expensive survey platform will be a waste of money.
  • If you’re doing 5 surveys a year and you need the best results with exported data, then a paid tool like SurveyMonkey would be your best option. 
  • If you have limited funds, Google Forms (which is free, and you can export spreadsheets) is a good option.

The tool you choose should match the skill level of your staff. If they are overwhelmed trying to learn a “fancy” tool then getting them started with a Google Form template might be best. Once they are comfortable with creating, sending, and reviewing survey's you can decide if it is worth the effort to invest in a more powerful option.

If you're looking for something that is a step up from Google Forms but you don't have the resources for SurveyMonkey then I suggest checking out APPSUMO. It's a website that introduces new companies selling different software and new software launches, and you can find some great tools for dirt cheap.

I hope you found this helpful. I'd love to hear what survey tool are you using, or what your favorite tool is. You can email me at [email protected]

If you like to engage in lively discussions and exchange strategies with other small school Heads, Admissions, and Marketing leaders, then you need to join us for our next FREE Small School Leaders Monthly Power Hour session! It is an easy way to connect with other small school professionals from across the country! Bring your questions, challenges, and wins to share with fellow small school admissions, marketing, and development professionals. You can ask about how they are surveying their families! 😀

Put us on your calendar TODAY 👉 www.easyschoolmarketing.com/leaders

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