Marketing Minute: What Do They Want?

Hey there, 

Today I'm here with a quick Marketing Minute! This is the one sticky note that every Head of School needs on their computer right now. (however, this really applies to anyone who is offering a product or service!)

Here it is: 

What do they want, and how can I serve them? 

It's such a basic concept, but so often we jump ahead to the solution before actually defining the problem. This leads to us creating what we think people need rather than what they actually need. 

So, addressing what your families want and need is key. After that, do your market research. Ask questions and get feedback! 

Then, you can use your findings to serve your families in the best possible way. 

I hope this was helpful, connect with me on LinkedIn and let me know!