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Your External Brand v. Your Marketing


Hey there, 

Is there a disconnect between your external brand and your marketing/mission? This is such an important topic! It's been on my mind lately as I've been conducting a lot of third-party interviews with schools lately. 

To start, I'd like to distinguish your external brand from your marketing/mission. What really is your external brand? It can also be your external perception, or simply, what the outside community thinks of your school. 

On the other hand, marketing is the messaging, content, and stories you're putting out there about your school. 

Sometimes, schools find out there is a disconnect between these two factors, which can be a red flag for prospective families and lead to dissatisfaction from new or current families.

Identifying if there is an external brand & mission misalignment is the first step to fixing the problem. 

If you suspect your school may be going through this right now, we are here to help! Schedule a call with us today to find out how we can use third-party interviews to unlock key information from your families. 🙌



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