How To Practice Holistic & Strategic Marketing

Hello today! 

I'm here today to define and discuss holistic and strategic marketing. I think there is a common misconception that marketing is all about websites, social media, email, etc. However, in the marketing world we are beginning to see marketing redefined as one holistic piece that is integral to all parts of a business.

When it comes to your school, that means that marketing is everywhere—in internal communications, in COVID-19 communications, in the copy on your website, in talking with parents and alumni. 

It doesn't stop there! Holistic & strategic marketing means that you are training your teachers on the importance of retention and how to seed & incentivize for the next level, and so much more. It means that your marketing is a living and breathing element that is crucial to your school. 

I encourage you to practice holistic and strategic marketing every single day at your school. This might sound intimidating, but really, you are already doing so much of it. And of course, I am here to help you every step of the way. 

Ask yourself these questions: Is my marketing program holistic and strategic? Does it live and breathe in my school on a daily basis? 

If you answered no to either of these questions, let me know how I can help!

Aubrey