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Marketing Minutes: Surveys

 

Today we're going to talk about new family surveys. Now, why new family surveys and feedback right now? Because this is a prime time to ask your new families about their experience. Usually, you're doing this between four to six weeks into the school year when things are still fresh in those new families' minds.

We want to find out about their experience. We want to find out, how is the communication. Did they feel involved and welcomed? What about all those events you had? Were they helpful to them? We want that feedback. 

Now is the time to survey new families and also make sure that you ask. What are we doing well? What can we improve on? You might even throw in a net promoter score just to see where things stand with your new families, but really this time is about making sure you're gathering that feedback from new families because this gives you information, and information is the power to make sure that you can improve their experience and make sure that they're going to be a part of your community long term. 

My podcast co-host Tara Claeys and I recently did an episode where we discuss schools and surveys and how they can be a great asset to your school when used correctly. We help you to tackle this daunting task, deconstructing when to send surveys, how to build them, and how to utilize the resulting data to your best advantage. You can find that episode here https://mindfulschoolmarketing.com 

I also have several other blog posts that you may find helpful.

Ask for Feedback

4 Survey Mistakes & How to Avoid Them

I hope you found this helpful. Tell me when are you sending out your new family survey?

And if you're looking for more ways to get ideas and strategies for your small school then you need to check out our Small School Leaders monthly meetup! It is an easy way to connect with other small school professionals from across the country (and it's free)! 😀

Put us on your calendar TODAY 👉  www.easyschoolmarketing.com/leaders 

#privateschool #schoolmarketing #easyschoolmarketing #smallschools #independentschools #professionaldevelopment #community #support

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