I meet with lots of Heads of School and administrators and I'm sometimes very surprised by their view of marketing.

Some schools think marketing is about digital ads, email sequences, brand awareness, communications, SEO, and social media.

Yes, marketing is all of those things. But it's also...

 Hi there!

Last week during our Small School Leaders Meetup, a key hot topic came up: Print Materials vs. Digital, what’s the best option for your school? 

 Here are some tips on how to determine what’s right for you!

Recently, small schools have been reevaluating...