In the ever-evolving world of digital communication, social media platforms play a pivotal role in connecting schools with their community. Among these, LinkedIn stands out as a powerful tool for independent and private schools seeking to engage alumni, attract prospective donors and families,...

Summer is a great time to explore potential tools that can save you and your school team time and money.  Start by making a list of tasks that are repetitive or time-consuming.

• Where are you spending your energy and time?
• Is it on content creation or social media posting?
• Perhaps...

Graduation and end-of-year events are key community-building opportunities for current and new families as well as your wider community. Let’s discuss some ways to leverage these events to assist with your marketing and retention efforts.

Graduation

• Invite new families to graduation....

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In the age of digital marketing and automation, it's easy to lose a few key factors in school marketing, one of which is a high-touch customer experience.

Don't get me wrong—I'm all about automation and the power of technology, but there is something so special about a handwritten...