Not every enrollment challenge is broad.

Sometimes it is very specific.

A certain grade is under-enrolled. A certain student profile is not coming through the funnel. A certain group of families is touring, but not converting. And sometimes, the issue is not obvious until you stop and really look ...

It’s late. A teacher has finally sat down after a long day, and they’re not applying yet, exactly.

They’re just curious.

They type a school’s name into Google.

In the next five minutes, they’ll form an impression: Would I want to work there? Would I feel supported there? Would I be proud to join ...

Aubrey and Laurie have both watched schools pour energy into the “big moments” of admissions: open houses, tours, inquiry follow-up, beautiful collateral, great presentations.

And then something subtle happens.

Once a family enrolls, the strategy often fades into “keeping up.” Communication become...

There’s a moment most school marketers know well.

You’re in a budget meeting. Admissions can point to enrolled students. Development can point to dollars raised. Then the conversation turns to marketing and someone asks, politely but plainly: “So… what exactly do you do, and how do we know it’s wor...

There has been an elephant sitting in the space of many school marketing roles for years: Why is there no real precedent for what independent school marketing is “supposed” to be?

It’s not that marketing is unimportant. School marketing and communications keep the trains moving. The work isn’t u...