Are You Getting a Return on Investment?
Apr 20, 2021
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Hey there,
As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:
Are we seeing a return on investment?
This means not just calculating the hard...
How to Plan Your Marketing Budget for Next Year
Jan 04, 2021
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Hello there,
Today we're going to be talking about your marketing budget because early 2021 is the time to think about next year.
I want to focus on return on investment, as it's a key part of deciding your budget.
So, look at each area of your budget and ask yourself this—Is...