Are You Getting a Return on Investment? Apr 20, 2021

Hey there,

As you prepareĀ for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:

Are we seeingĀ a return on investment?Ā 

ThisĀ means not just calculating theĀ hard numbers, butĀ also considerin...

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How to Plan Your Marketing Budget for Next Year Jan 04, 2021

Hello there,Ā 

Today we're going to be talking about your marketing budget because early 2021 is the time to think about next year.Ā 

I want to focus on return on investment, as it's a key part of deciding your budget.

So, look at each area of your budget and ask yourself this—Is this getting more ...

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