I love this quote because it's so true. We live so much of our lives in fear.

Fear of disappointing.

Fear of failing.

Fear of hoping.

Fear of succeeding.

And when we listen to these fears, we end up not trying.

This can look like not trying a different marketing strategy or continuing...

I meet with lots of Heads of School and administrators and I'm sometimes very surprised by their view of marketing.

Some schools think marketing is about digital ads, email sequences, brand awareness, communications, SEO, and social media.

Yes, marketing is all of those things. But it's also...

Hi there,

Right now, I'd advise you to grab a pen and paper and write up your school's core values Examples of this would be: integrity, respect, knowing every child, community, curiosity, responsibility - everyone has different core values and they're all defined differently.

At Easy...