Your External Brand v. Your Marketing Dec 20, 2021

Hey there, 

Is there a disconnect between your external brand and your marketing/mission? This is such an important topic! It's been on my mind lately as I've been conducting a lot of third-party interviews with schools lately. 

To start, I'd like to distinguish your external brand...

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👩‍🎓 Internal Marketing of Your Middle/High School Oct 15, 2021

Hey there, 

Internal marketing = marketing gold. How does this apply to your school right now? 

If you have a middle or high school program (or whatever your next level is), you always want to be actively educating parents on that program AND overcoming their objections. 

This...

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