“Too often we substitute internal industry and product knowledge for customer input.” - Cindy Alvarez

Without feedback, you’re not going to know the issues parents have on their minds or what support they need. Communication is a two-way process. Without having a consistent...

Hi friends, 

Have you ever conducted third-party interviews of your current parents, alumni families, and your students?

If not, I highly recommend it. It will not only give your constituency an anonymous place to express how they feel, but it will also give you key insights into why...

Hi everyone, 

Today I have for you the one question we forget to ask parents, and this is especially important for new parents. 

For example, let's say you call a new parent and ask how their child is doing. They might not feel comfortable enough yet to be completely honest or give you...

Hey there, 

Today I want to talk about why you need to beware of the "silent ones." 

Have you ever been so dissatisfied with a product that instead of leaving feedback on why you had a negative experience or how they could have done better, you just stopped using the product or service?...

Hi there,

Let’s talk about retention.

Think about this...a huge part of retention is feedback. Do you ever feel frustrated when you have an issue with a company but there's really no channel to give feedback? Ugh, it's the worst! It leaves you feeling a bit anxious and upset.

We don't...