As someone who wears the dual hats of a marketer for independent schools and a mom of two children in independent schools, I have a unique perspective on the challenges and opportunities that come with school admissions, retention, and marketing.

My son is currently at a K-12 private school, and we'...

📚💡 Choosing the right school for your child is one of the most significant decisions a family can make. It's a choice that involves both emotional and financial investment, often leading to a thorough evaluation of various options available. For independent or private schools, understanding and addr...

📲 🏫 In any successful school community, effective communication serves as the lifeblood that keeps everything running smoothly. When it comes to engaging parents, understanding their communication preferences and maintaining consistency in delivering information is crucial. In this blog post, we'll ...

Does this sound like your school?

💬 Parents: We’re overwhelmed with work, school, and extracurriculars—we don’t have time to search for things. We have to dig through our school’s emails to find what we’re looking for (and we’re not always successful). We have no idea where things are located and f...

As we head into spring, this is a great time to plan for next year. Let’s chat about a frequent challenge area for schools — calendars!

Today’s parents are busy, busy, busy. They’ve got work, sometimes multiple school schedules, social obligations, and a gazillion extracurricular activities to m...

I recently gave a presentation to the Seattle Archdiocese for Catholic Schools about surveys. Surveys are a great way to collect valuable information about your school community. It gives parents a way to help us help them. If you haven't been using surveys, or if you haven't been mindful about the ...

Hi friends, 

As Annual Giving season is right around the corner, today I'm here to tell you one of the major fundraising mistakes that I see in small and independent schools. 

In addition, making this key mistake can also negatively impact your retention efforts. So, let's dive in!

I'll start by ...

Hey there, 

Today, I'm delighted to chat with Pamela Wray, an incredible member of our Small School Leaders community!

Pamela is the Enrollment Management Coordinator for the Catholic Schools of the Diocese of Richmond. Her focus is strengthening school communities by providing admissions and mark...

Hey there,

Don't let your communications fall short as you head into the new school year, because this is the ideal time to be communicating with new & returning families.

Right now this is especially important because families are looking for those beloved traditions, community, and that traditio...