As someone who wears the dual hats of a marketer for independent schools and a mom of two children in independent schools, I have a unique perspective on the challenges and opportunities that come with school admissions, retention, and marketing.

My son is currently at a K-12 private school, and we'...

📚💡 Choosing the right school for your child is one of the most significant decisions a family can make. It's a choice that involves both emotional and financial investment, often leading to a thorough evaluation of various options available. For independent or private schools, understanding and addr...

Every year, re-enrollment becomes a hot topic that surfaces in discussions during our Small School Leader meet-ups, client conversations, and school campus visits. It's that pivotal time when schools navigate the crucial task of identifying families who plan to continue their journey with the school...

Navigating the Annual Giving Season

With the Annual Giving season approaching, it's crucial for small and independent schools to be mindful of a major fundraising mistake that often goes unnoticed. This particular error not only affects our fundraising efforts but can also have a negative impact on...