I'm going to talk to you today about a really cool concept called Surprise & Delight. You might already be doing this and not even know it's a thing, but I'm going to tell you about it. 

Surprise & Delight is where you do something unexpected for someone, and it's usually somewhat...

Hi everyone! 

Today I'm talking about an important marketing strategy called seeding. 

Seeding is marketing a product by weaving it in with stories, clients' results, successes, or other examples—it's a sales pitch that doesn't sound like a sales pitch. By the time...