I meet with lots of Heads of School and administrators and I'm sometimes very surprised by their view of marketing. 🤔
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Some schools think marketing is about digital ads, email sequences, brand awareness, communications, SEO, and social media. 📩 📨 📥 ⌨️ 🖥️
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Yes, marketing is all of those things. But it'...

✨ Hi there!

Last week during our Small School Leaders Meetup, a key hot topic came up: Print Materials vs. Digital, what’s the best option for your school? 

🏫🤗 Here are some tips on how to determine what’s right for you!

Recently, small schools have been reevaluating their budgets, wondering if p...

✨Hi there!

As we all know - it costs more money, time, energy, and frustration to get prospective families into our school rather than keeping the families we already have and love.

🏫 By implementing the Connect 4 Framework, you’ll be sure to boost your school’s retention rates!

 Number 1️⃣ Conn...

✨Hi there,

🌨 You're probably wondering: why January through March? Well, this is a key retention time point.

It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?" 🤔 

 Basically, this time of yea...