I meet with lots of Heads of School and administrators and I'm sometimes very surprised by their view of marketing. 🤔
Some schools think marketing is about digital ads, email sequences, brand awareness, communications, SEO, and social media. 📩 📨 📥 ⌨️ 🖥️
Yes, marketing is all of those things. But it'...
✨ Hi there!
Last week during our Small School Leaders Meetup, a key hot topic came up: Print Materials vs. Digital, what’s the best option for your school?
🏫🤗 Here are some tips on how to determine what’s right for you!
Recently, small schools have been reevaluating their budgets, wondering if p...
✨Hi there!
As we all know - it costs more money, time, energy, and frustration to get prospective families into our school rather than keeping the families we already have and love.
🏫 By implementing the Connect 4 Framework, you’ll be sure to boost your school’s retention rates!
Number 1️⃣ Conn...
✨Hi there,
🌨 You're probably wondering: why January through March? Well, this is a key retention time point.
It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?" 🤔
Basically, this time of yea...