Social proof can build that know and trust factor because people want to know the experience of others who have already experienced the school.
1. Every admissions email should include tested quotes and testimonials from parents, students, alumni, etc. Bonus if you've tailored those...
You're probably wondering: why January through March? Well, this is a key retention time point.
It's a period where parents are asking themselves, "do we opt out of the school or stay?" and "I'm spending X amount of dollars every year, is it worth it?"
What is social proof? It’s when people trust other people's opinions because they have more experience with the product, and surprise - this applies to schools too!
In this digital age, schools really need to think about how their social proof can be used, so today I...