“The process of exceeding a customer's expectations to create a positive customer experience with your product or brand to improve loyalty.” - Hubspot

“Surprise and Delight” is actually a psychological principle. It’s human nature to want to reciprocate when...

Hey there, 

Fundraising season is quickly approaching! How are your preparations going? 

Let's make sure you're ready for the season by discussing the one thing that can make or break participation in your annual giving: 

Relationship-building! Yes, I talk about this...

Hi friends, 

As Annual Giving season is right around the corner, today I'm here to tell you one of the major fundraising mistakes that I see in small and independent schools. 

In addition, making this key mistake can also negatively impact your retention efforts. So, let's dive in!

I'll...