Hey there, 

Today we are talking about fundraising and marketing. While you might think these two efforts are separate, I want to encourage you to see just how tied together fundraising and marketing really are.

On Giving Tuesday earlier this week, we saw tremendous success with the schools...

Hi there, 

Today we are talking about buyer's remorse.

Buyer's remorse is real. As a school, you may think this doesn't apply to you because your parents aren't exactly buyers.

However, your school IS a product, and your parents ARE buyers. Especially for 2021, we need to be...

Hey friend, 

I'm excited to talk with you about a topic that's really come up a lot now. It's authentic marketing. 

What's authentic marketing? It's basically being yourself online and in your communications. It's representing what you're actually doing and who you actually are. 

...