Today I'm thrilled to be joined by Joe Monzo, founder of Monzo Media Productions. As a product of independent schools himself, Joe is passionate about working with independent schools and showcasing schools' stories through video.
Joe answers all your video-related questions, including how...
Hello today!
Are your marketing, development, and admissions teams working together? Or, do they look a little more like three siloed teams?
Collectively, these are your advancement teams, as they are absolutely vital to moving your school forward.
Why collaboration, and why...
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I'm so excited to be joined today by Tara Claeys of Design TLC to talk about WordPress for building your school's website.
Tara specializes in building WordPress sites for small and medium-sized schools, and she's also my co-host of the Mindful School Marketing Podcast ...
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Today we're discussing the key marketing principle of digital storytelling. You may think, does this apply to my school?
It absolutely does. Why? People make decisions based on emotion and back it up with logic. I can't stress this enough. What this means...
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I have a much-needed topic for you today: your school's newsletter!
Take a moment and ask yourself:
Are we consistent in our planning and sending of newsletters? Is it easy for parents to find the information they need in our newsletters? Does our newsletter include images...
Happy Black History Month!
I want to take this opportunity to discuss how authentic marketing is extremely important for your school, prospective families, and the larger community.
In 2020, many schools' diversity, equity, and inclusion statements were met with backlash from alumni and the...
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Let's talk about your website. It's extremely important, of course, as it likely will be a prospective family's first encounter with your school! You want to make a great first impression.
These 3, easy changes you can make to your website will definitely be...
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Are you thinking high-level strategy?
Do you have the right messaging?
Are you focused on what's going to get you returns in 2021?
Does your website need an update?
We are here to help! I want to highlight our Tier 1: Marketing & Consulting Program...
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Today we're going to be talking about your marketing budget because early 2021 is the time to think about next year.
I want to focus on return on investment, as it's a key part of deciding your budget.
So, look at each area of your budget and ask yourself this—Is...
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Welcome to PLAN-uary!
Yep, we've made it to 2021 and it's already time to set your new's years resolutions and start planning ahead for the year to come.
What better way to do that than talking about my favorite planners?
So, we have the Full Focus Planner and the Panda...
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I'm here today to define and discuss holistic and strategic marketing. I think there is a common misconception that marketing is all about websites, social media, email, etc. However, in the marketing world we are beginning to see marketing redefined as one holistic piece that...
Hello there,
As we're heading into the spring, I know you are probably dealing with admissions, interest from public school families, teacher stress, disgruntled families, and of course additional COVID-19 safety issues and distance learning.
There is A LOT going on right now, and some of...
