The external community needs to get to know your school, teachers, staff, and campus sometimes years before they make a decision. If the only opportunities to engage with your school are admissions events, you’ll need to rethink your strategy. Some families don’t know they’re...

We're going to talk about Admissions Events, their return on investment, and conversions. So let's start with admissions events. Oftentimes as schools, we just do events because they've always been done. But really we need to track the return on investment. We need to consider the return on...

Hi there, 

It's admissions season 2022! How's it going? 

If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost...

Hey there! 

Are you trying to increase enrollment for your small or independent school through digital ads? If you're not seeing results, these 6 reasons may be why. 

For those of you just starting out, this can be reframed as the things you need to do before you start. 

1. Your...

Hi there, 

Today we're talking about the importance of summer camp    and why it needs to be a part of your enrollment funnel if it's not already. Here are two major reasons to be including those families in your that long-term funnel: 

1. Your summer camp program...