5 Strategies for Funneling Prospective Students into your School and Camp Mar 29, 2023

The external community needs to get to know your school, teachers, staff, and campus sometimes years before they make a decision. If the only opportunities to engage with your school are admissions events, you’ll need to rethink your strategy. Some families don’t know they’re...

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Marketing Minute: Admissions Events, ROI and Conversions Nov 12, 2022

We're going to talk about Admissions Events, their return on investment, and conversions. So let's start with admissions events. Oftentimes as schools, we just do events because they've always been done. But really we need to track the return on investment. We need to consider the return on...

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3 Admissions Funnels to Boost Enrollment (That Aren't Open Houses) Nov 05, 2021

Hi there, 

It's admissions season 2022! How's it going? 

If you're feeling overwhelmed, don't worry—today I have 3 admissions funnels (that aren't open houses!) which you can be planning and implementing year-round. These are great ways to widen your funnel and boost...

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6 Reasons Why Digital Ads Won't Work for Your School Jul 17, 2021

Hey there! 

Are you trying to increase enrollment for your small or independent school through digital ads? If you're not seeing results, these 6 reasons may be why. 

For those of you just starting out, this can be reframed as the things you need to do before you start. 

1. Your...

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Why Summer Camp Should Be in Your Enrollment Funnel Jun 14, 2021

Hi there, 

Today we're talking about the importance of summer camp    and why it needs to be a part of your enrollment funnel if it's not already. Here are two major reasons to be including those families in your that long-term funnel: 

1. Your summer camp program...

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