Aubrey and Laurie have both watched schools pour energy into the “big moments” of admissions: open houses, tours, inquiry follow-up, beautiful collateral, great presentations.

And then something subtle happens.

Once a family enrolls, the strategy often fades into “keeping up.” Communication become...

I'm going to talk to you today about a really cool concept called Surprise & Delight. You might already be doing this and not even know it's a thing, but I'm going to tell you about it. 

Surprise & Delight is where you do something unexpected for someone, and it's usually somewhat personalized and ...

Hi there! 

Today I'm excited to chat with Angie Ward of Enroll Media Group about the power of using LinkedIn Ads at your school. 

Many schools use Facebook, Instagram, and Google for their advertising, and while those are great tools, LinkedIn advertising allows for different targetting capabiliti...

Hey there!

I'm so excited to be joined today by Tara Claeys of Design TLC to talk about WordPress for building your school's website. 

Tara specializes in building WordPress sites for small and medium-sized schools, and she's also my co-host of the Mindful School Marketing Podcast 🌱 coming April 2...