Hey there,

As you prepare for the new school year, I'm going to challenge you to take a look at every single item on your marketing, admissions, and development calendars and ask yourself:

Are we seeing a return on investment? 

This means not just calculating the hard...

Hey there, 

Today we're diving into 8 of my favorite apps & tech tools! I recommend trying these out, as a lot of them can be really helpful for your school, your team, and your productivity. 

Here they are, in no particular order:

Voxer — This app is what you get when you ...

Hello today! 

I have a much-needed topic for you today: your school's newsletter!

Take a moment and ask yourself:

Are we consistent in our planning and sending of newsletters? Is it easy for parents to find the information they need in our newsletters? Does our newsletter include images...

Hey there,

Let's talk communications! Specifically, your school's email marketing.

Your school's email communications are crucial right now especially with unexpected changes that might be happening over the next few months. Parents want to be informed and feel connected to the...

Hello there!

Let's talk about your website. It's extremely important, of course, as it likely will be a prospective family's first encounter with your school! You want to make a great first impression. 

These 3, easy changes you can make to your website will definitely be...

Hello there!

We've seen a lot of interesting things in independent schools the past few years. Some schools have an increase in interest, and others who took on new families are wondering if those families are going to stay. 

Regardless of where you're at, you want to avoid attrition, and...