How To Practice Holistic & Strategic Marketing Dec 09, 2020

Hello today! 

I'm here today to define and discuss holistic and strategic marketing. I think there is a common misconception that marketing is all about websites, social media, email, etc. However, in the marketing world we are beginning to see marketing redefined as one holistic piece that...

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How To Seed and Incentivize Oct 13, 2020

Hi everyone! 

Today I'm talking about an important marketing strategy called seeding. 

Seeding is marketing a product by weaving it in with stories, clients' results, successes, or other examples—it's a sales pitch that doesn't sound like a sales pitch. By the time...

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How To Get Faculty on Board With Retention Oct 09, 2020

Hey there, 

Today I'm here to give you one simple tip on how to get faculty and staff on board with retention. 

Here's what I'm seeing at small schools—when the topic of retention comes up, everyone avoids responsibility. 

Instead, if we reframe retention as "relationship...

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