The Challenge of Silos Oct 30, 2022

Today we're going to talk about silos. I always think of silos on a farm filled with corn. And I suppose that it’s the way each one contains only one product, and keeps it insulated from the weather on the farm is where the term came from. And if you think about it, schools tend to have a...

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The Secrets to a Successful Private School Marketing Team (or any team!) Nov 05, 2019

Searching for the recipe for a successful team? Look no further! In this video, I share the team philosophy that's resulted in success. It's how we get so much done with such small teams.

First, I ask every team to embrace this: "Perfectionism kills dreams. And Marketing." And along...

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