Aubrey and Laurie have both watched schools pour energy into the “big moments” of admissions: open houses, tours, inquiry follow-up, beautiful collateral, great presentations.

And then something subtle happens.

Once a family enrolls, the strategy often fades into “keeping up.” Communication become...

Hi friends! 

This November, December, and January is the ultimate time to showcase your value proposition! 

Yes, that's right, we're in gratitude season. Some of these strategies may seem like a given, but it's so easy to let many of these easy practices fall off your plate. 

Instead, I encourage...

Hey there,

I'm here today to talk with you about the challenges that are currently facing our preschool, early childhood, and toddler programs in independent schools.

Let's think about the scene right now. Well, you have COVID-19 and "up in the air" fall plans.

What happened with small children d...