Effective Strategies for Welcoming New Independent School Families in the Fall Sep 09, 2023

The first few months of the school year can set the tone for new families, either affirming their choice or making them question it. Often, initial outreach and support efforts wane as the school year progresses. To ensure your new families remain engaged and feel welcomed, here are some essential t...

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Marketing Minute: Must Send Emails Dec 17, 2022

We're going to talk about the one email that you need to send every month to your community. And when I'm talking community, I'm talking about your admissions list, your summer camp list, your parents, your grandparents, and your donors. Everyone, okay.

And the goal ofΒ this one email is to connect ...

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Marketing Minute: Grandparents Oct 08, 2022

Grandparents. Now, why grandparents? Well, grandparents are such an important part of our independent school community. I mean, think of how many grandparents really want to be involved in their grandchildren's lives. In addition, how many are helping out with tuition or supporting families in other...

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October: Keep the Families You Love Month Oct 01, 2022

πŸ€” If I could come up with a catchy way to smush Retention + October together (Retentober? Octention?) I would. 😜 But nothing magical came to me. πŸ€·Β β€

Although retention should be a year-round effort, I feel like the official hard-core kick-off should be in October. πŸŽƒ If school started in late Augus...

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Strategic Connection During Fundraising & Auction Season Mar 26, 2022

✨ Hi there,

🌷 During this time of year, there's a lot that's unfolding - fundraising, annual funds, admissions events, open houses, and everything in between. We often forget that when we're planning out these seasons, we also have to plan out strategic connections πŸ‘₯

Because of the chaos of invite...

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